CV

Professional Summary

Manage the social media presence of four Sinclair brands, leading content creation, copywriting, community management, and campaign execution. Brief and coordinate freelance designers and agencies to ensure brand consistency across digital platforms. Collaborate with regional teams and build direct relationships with doctors and KOLs to produce user-generated content and brand collaboration content for global markets.

Achievements

Viral Content Creation: Researched and co-produced reels that achieved viral reach, boosting brand visibility and following growth.
Reporting & Insights: Developed detailed social media reports, providing actionable insights and data-driven recommendations to enhance that brand strategies.
Campaign Execution: Delivered a targeted B2B product campaign that achieved a 9.4% engagement rate and increased followers and impressions by 11%, supporting key business objectives.
Trend Research & Strategy: Continuously monitored beauty and social media trends, integrating relevant insights to keep content innovative and aligned with brand guidelines.
SEO Optimisation: Implemented SEO techniques to enhance content visibility and improve organic reach across social platforms.
Paid Media Content Creation: Created assets for paid social campaigns, collaborating with regional teams and doctors to produce lead-generating content.

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Skills

BRANDING, CONTENT CREATION,
CAMPAIGN MANAGEMENT,
SOCIAL MEDIA, TREND/CONSUMER ANALYSIS,
PR, VIDEO CREATION,
DIGITAL COMMUNCATIONS

ADOBE IN DESIGN, PHOTOSHOP
VIDEO PRODUCTION, MICROSOFT SOFTWARE,
CANVA

Experience

London – June 2025 to August 2025

Sinclair Pharmaceuticals - Global Social Media Manager

Manage the social media presence of four Sinclair brands, leading content creation, copywriting, community management, and campaign execution. Brief and coordinate freelance designers and agencies to ensure brand consistency across digital platforms.
Collaborate with regional teams and build direct relationships with doctors and KOLs to produce user-generated content and brand collaboration content for global markets.

London – June 2022 to May 2025.

Sinclair Pharmaceuticals - Social Media Executive

Managed daily operations for the social media presence of the Sinclair brands, including content production, copywriting, and community engagement within the global marketing team. Collaborated with internal teams to plan and execute campaigns tailored to diverse audiences and regional market needs.

London – Oct 21 to June 22

Brand Assistant @ Lipcote & Co

I oversaw Lipcote’s social media and digital campaigns for lip and brow products, including content creation, copyrighting, PR, and layout, adhering to brand values. I collaborated closely with the Head of Brand to develop strategies and create content for projects, social media
platforms, and press campaigns.

Education

Sep 2020 - Sep 2021

Cosmetics Branding & Promotion (MA) Distinction

Birmingham City University

I specialise in Cosmetic branding and promotion. I had the opportunity to learn further within the global cosmetic industry and develop my skills in practical business, creative and entrepreneurial, trend forecasting, cosmetic history, and current debates within the cosmetic industry.

Sep 2017 - Jun 2020

Fashion Branding & Communication (BA hons) 2:1

Birmingham City University

I developed visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion and cosmetic industry.

Interests

I like to gain inspiration for my work from visiting exhibitions, Theatre, pop-up stores
and movies. This helps me keep up to date with current trends and fashions. The most
memorable stage show I have seen was ‘Jean Paul Gaultier’s Fashion Freak Show’ in Paris.

I am a member of Cosmetic Executive Women (CEW). I use my membership to build my network and inform my work, by following trends and data.